Most consumers are familiar with the advertising campaigns promoting specific diet choices—for example, “Beef: It’s What’s for Dinner,” featuring the baritone voice of Hollywood actor Sam Elliott, or “Got Milk?” or “Pork, the Other White Meat.” All these campaigns seek to influence consumer choices and increase demand for the specific promoted commodity, often at the expense of the other choices. But do you know how these multimillion dollar advertising campaigns are funded? Few people do.
These campaigns are funded by a mandatory tax on producers. In the case of beef cattle, there is a United States Department of Agriculture (USDA)–sanctioned $1 fee levied on every head of cattle sold in the U.S., with a comparable amount levied on imported beef. This tax Read More >