Farmers’ Markets: Measuring Impact and Reach

The JFX farmers' market, Baltimore, Md.

Also contributing to this post is Anne Palmer, MAIA, director of the Eating for the Future program.

Last Sunday, September 11, was a momentous anniversary and solemn occasion. And yet, we were comforted to see how food bridges cultural divides, and how the pursuit of fresh food and the celebration of a farmers’ market can bring together so many diverse people.

As part of a study, we were counting customers at the Waverly and JFX farmers’ markets, here in Baltimore. Our goal is to determine just how many people visit the markets. In coming weeks, we’ll be counting visitors to the markets and interviewing a selection of those customers to help analyze the markets’ impact and economic reach. Baltimore is one of three cities selected for testing using a methodology developed by New Orleans–based Market Umbrella, thanks to funding from the Surdna Foundation. Read More >