August 9, 2010
Some 14 million listeners tuned in this morning to hear National Public Radio’s most popular program, Morning Edition, give extensive coverage to the Meatless Monday campaign. The 8-1/2 minute segment, “Campaign Aims To Make Meatless Mondays Hip,” included an interview with Meatless Monday Founder, Sid Lerner. Reporter Allison Aubrey accompanied Lerner as he visited Dovetail, a popular New York City restaurant that has adopted Meatless Monday, and interviewed patrons sampling the offerings on the meatless menu.
The Meatless Monday Campaign was developed in 2003 in association with the Johns Hopkins Bloomberg School of Public Health and the Center for a Livable Future. The goal of the campaign is to reduce saturated fat consumption by 15 percent by forgoing meat one day a week.