The national non-profit Meatless Monday campaign is proving to be “The Little Engine That Could” in the environmental public health world. In just the last two years national awareness of Meatless Monday more than doubled. According to a commissioned survey by FGI Research more than 30 percent of Americans are aware of the public health campaign, compared to 15 percent awareness in 2008. No doubt the announcement last week that Sodexo, a food service company which serves more than 10 million North American customers a day, has adopted the campaign will only help to increase Meatless Monday’s popularity.
A number of Sodexo facilities including the Johns Hopkins Hospital’s Cobblestone Cafe′ conducted their own Meatless Monday campaigns. However, starting this month Sodexo expanded the initiative to all of its more than 900 hospital clients, “as part of its ongoing effort to promote health and wellness.” In the spring, the company will offer menus and materials to all of its corporate and government clients and in the fall it will officially implement Meatless Monday at its “Sodexo-served” colleges and schools.
Sodexo joins a growing list of Meatless Monday supporters. Some of the most recent high-profile Meatless Monday converts include Moe’s Southwest Grill; Mario Batali, Celebrity Chef and restaurateur; Laurie David, An Inconvenient Truth producer and dozens of municipalities, universities, colleges, and restaurants. Read More >