The first food pledge week was October 29 through November 4, 1917. Yes, 1917! It was an effort by the federal government, with President Woodrow Wilson at the helm, to introduce voluntary rationing of critical resources during World War I. Along with gasless Sundays, Americans were asked to practice meatless Mondays and wheatless Wednesdays.
In 1917, the passage of the Lever Act was intended to direct the conservation of food and fuel. United States Food Administrator Herbert Hoover, appointed by President Wilson, launched a campaign that same year in which homemakers were asked to sign a pledge to conserve food in support of war efforts. First Lady Edith Wilson was the first to sign the pledge. Pledge signers received a “Membership Window Card” to be displayed in their homes. Read More >