Meatless Monday Then and Now

Meatless Tuesday World War II Nedick's restaurant, New York

This post was co-authored by Victoria Brown and Becky Ramsing. Meatless Monday as most people know it today began in 2003 with the work of former ad man turned health advocate Sid Lerner and the founder of the Johns Hopkins Center for a Livable Future, Bob Lawrence. But the idea of a meatless day was not totally new, harkening back to the United States’s entry into the first World War 100 years ago. National meatless (and wheatless) days were introduced in 1917 to conserve rations for troops fighting overseas, both in World War I and later World War II. With the focus on reducing at-home consumption of meat during the wars, the practice of Meatless Tuesdays (later Meatless Mondays) was founded Read More >